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Original Articles

Receiver apprehension as a function of cognitive backlog

Pages 277-281 | Published online: 06 Jun 2009
 

The present study examined the relevance of McReynoIds’ assimilation theory of anxiety as a conceptual framework for receiver apprehension theory and research. Specifically, the hypothesis that there is a significant positive correlation between cognitive backlog, or unassimilated material, and receiver apprehension was tested. Results confirmed the hypothesis.

Notes

Mr. Beatty is Assistant Professor of Speech Communication, Texas Christian University.

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