The advent of cognitive approaches to the study of communication has served to make chronometric measures virtually indispensable in testing theories of human social behavior. Among the most common of temporal variables is response latency‐the period between onset of an initiating event and the evocation of a response. This report describes the DART (Display And Response Timing) program for collecting such response latency data. The program, written in Advanced BASIC for the IBM PC, allows measurement of response latencies to a set of user‐specified, visually‐presented alphanumeric strings. Potential applications are discussed to illustrate the flexibility of the program.
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