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Abstract
In this article we compare two different perspectives on the National Science Foundation (NSF) grant proposal and funding process: that depicted by the genre-dominant NSF Web site and that articulated by several successful NSF-funded researchers. Using genre theory and play theory to map the respective processes, we found that a systems-based refocusing of audience analysis—namely, genre field analysis—allows researchers a more accurate understanding of their roles as agents within the system.
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