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ABSTRACT
Recruitment advertisements published in technical and professional communication (TPC) conference programs and proceedings offer a snapshot of the messages that these programs use to market themselves and distinguish their value in the marketplace of graduate programs. Using an exploratory mixed methods approach informed by Bakhtin’s theory of addressivity, we developed a two-phase study to assess recruitment advertisements from three perspectives: from the advertisement content itself, from the students being recruited, and from the TPC program coordinators or directors. Recommendations for improving TPC advertising and promotion are given.
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Notes on contributors
Felicia Chong
Felicia Chong is an associate professor in the Department of Writing and Rhetoric at Oakland University, MI. Her research interests include humor in technical documentation, usability, feminism in social media, and program recruitment.
Aimee Kendall Roundtree
Aimee Kendall Roundtree is a professor in the Department of English and the associate dean of research at Texas State University, TX. Her research interests include science and medical communication, usability testing and user experience, digital and visual communication, and organizational communication.