“I Do Think We Did the Right Things at the Right Time to Generate the Right Buzz¹:” A TPC Framework for Public Events

ABSTRACT

To support collaborations between technical communicators and nonprofits, this article outlines a framework for composing public events. The article develops a technical and professional communication (TPC) lens for public events and then draws that together with a case study of a nonprofit’s strategies for their public event. Through this work, the article outlines a framework for organizing and managing public events that can engage challenging publics around complex information.

KEYWORDS:

• Design of communication
• gender research
• organizational communication
• persuasion
• proposals
• rhetorical theory

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

John J Silvestro

John J Silvestro is an assistant professor of English at Slippery Rock University. He researches the intersections of technical communication, public rhetoric, and digital technologies, especially as they intersect with and undergird the work of nonprofits and community organizations. His work has been published in Enculturation, Reflections, Present Tense, and several upcoming edited collections. His current research project examines how infographics can be designed to intervene in the ongoing public circulation of harmful and/or limiting information. He teaches courses in technical writing, public advocacy, first-year composition, grant writing, rhetorical theory, digital writing and publishing, and online content writing/social-media management.