Barriers to the Adoption of B2B e-Marketplaces by Large Enterprises: Lessons Learned From the Hellenic Aerospace Industry

Abstract

This article investigates the main barriers to the adoption of B2B e-marketplaces by large enterprises and at the same time the expected benefits that push in the opposite direction towards the adoption, through a case study conducted at the Hellenic Aerospace Industry (HAI), one of the largest industrial enterprises of Greece. The evidence collected from this case has been analyzed using various frameworks from the literature and also the innovation diffusion theory of Rogers, and shed light on the specificity of the large enterprises concerning e-marketplaces adoption.

Keywords:

• e-marketplaces (electronic marketplaces)
• e-business (electronic business)
• adoption
• barriers
• benefits
• large enterprises
• diffusion of innovation

ACKNOWLEDGMENTS

The authors thank the anonymous reviewers for the useful and insightful comments they made in previous versions of this work. This work was partially funded by the Basic Research Funding Program 2008 of the Athens University of Economics and Business (project number 51).