Clarifying the Impact of Social Escapism in Users’ Acceptance for Online Entertaining Services—An Extension of the Technology Acceptance Model Based on Online Karaoke Television Services Users

ABSTRACT

Despite the fact that the number of online services for entertainment, such as online games, online karaoke singing, etc., has increased, clarification of the impact of social escapism, reflecting users’ social compensation needs, in acceptance of online entertainment services is still lacking. Data from 217 online karaoke television users were gathered and analyzed using structure equation modeling. The empirical results showed that perceived enjoyment helped users’ social escapism and provided a psychological basis.

KEYWORDS:

• Online entertaining services
• perceived enjoyment
• perceived social escapism
• perceived usefulness
• technology acceptance model

Additional information

Notes on contributors

Hsiu-Ju Chen

Hsiu-Ju Chen is an Associate Professor of Information Management at I-Shou University. She has published articles in professional journals, such as Computers & Education. Her current research interests include e-learning, information systems adoption, services in electronic commerce, and human computer interaction.

Jhih-Ting Lu

Jhih-Ting Lu graduated from Information Management at I-Shou University, and has finished his civic military service for obligation. His works have been published in conference proceedings.