Social Influence Effect on Consumers’ Intention to Adopt Mobile Banking Services

ABSTRACT

This article analyzes how the perception of risk moderates the relationships between social influence and the characteristics of personal innovativeness (PI), perceived utility (PU) and trust, leading to an increase in the adoption process for mobile banking. A quantitative study was developed, using partial least squares SEM. It was identified that social influence is antecedent of PI, PU and trust in the adoption of mobile banking and perceived risk moderates these relations described.

KEYWORDS:

• Mobile banking
• adoption process
• innovation
• social influence
• perceived risk

Acknowledgments

This article is based on Aline Nogueira’s master’s thesis. Emílio Arruda Filho and Everaldo Marcelo Costa worked on planning the research design to develop a robust manuscript based on the study, which was analyzed and discussed by the three authors throughout the entire review process (three rounds). We would like to thank the editor, Dr Janice Sipior, for overseeing the process and for his important feedback on the research, as well the two reviewers for their valuable comments, suggestions, and requirements, which guaranteed a better final manuscript. We would also like to thank the University of Amazon for their support throughout the research, and express our gratitude for the financial support received from the Brazilian Government via the follow institutions: CAPES and CNPq.

Data availability statement

The data that support the findings of this study are available from the corresponding author, Arruda Filho, E. J. M., upon reasonable request.

Disclosure statement

No potential conflict of interest was reported by the authors.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This work was supported by the Conselho Nacional de Desenvolvimento Científico e Tecnológico [Grant number: 405220/2018-9]; and Coordenação de Aperfeiçoamento de Pessoal de Nível Superior [Grant number: 15004015005P3].

Notes on contributors

Emílio José Montero Arruda Filho

Emílio José Montero Arruda Filho was awarded his PhD in Marketing and E-commerce from the University of Bergamo, Italy in March 2009. He has published in the areas of hedonic vs. utilitarian consumer values in mobile telecommunications. In 2007 and 2008, he was a Visiting Researcher at the University of Rhode Island – USA, and in 2014 he concluded the post-doctoral at the Getúlio Vargas Foundation in São Paulo, Brazil. Currently he is a Marketing Professor at the University of Amazon (UNAMA) and Assistant Professor at the Federal University of Pará - UFPA, both in Belém / PA - Brazil.

Aline Cristina Lobo Nogueira

Aline Cristina Lobo Nogueira is part of the Technology Marketing Research Group (MKTt) since June 2018 until now. She obtained her bachelor (2008) in business administration at the University Center of Pará – CESUPA, and master degree (2019) also in Business Administration at the University of Amazon (UNAMA). Her research interest is consumer behavior and adoption of bank innovations. Currently she is an employee at the Federal Savings Bank (Federal Bank).

Everaldo Marcelo Souza da Costa

Everaldo Marcelo Souza da Costa is part of the Technology Marketing Research Group (MKTt) since February 2010 until now. He obtained his bachelor (2002) in Mathematics at the Federal University of Pará (UFPA), master degree (2012) and PhD (2018) in Business Administration at the University of Amazon (UNAMA), both in the north of Brazil. Currently he is an Assistant Professor at the Business Administration Graduate Program at the University of Amazon (UNAMA), Brazil.