Mediating Role of Social Commerce Trust in Behavioral Intention and Use

ABSTRACT

While the importance of s-commerce is implicitly recognized, inconsistencies in extant empirical research pose significant challenges. Based on perspectives from trust, social presence, and socio-technical theories, this study develops an integrated model of the factors that influence intention and use behavior, with particular attention to the role of trust in s-commerce. The model is tested using meta-analytic structural equation modeling techniques on 201 observations from 83 s-commerce studies. Implications for research and practice are discussed.

KEYWORDS:

• Social commerce
• behavioral intention
• system use
• meta-SEM

Disclosure statement

The authors have no financial or non-financial competing interests to report.

Notes

1. Nine studies were published in International Journal of Information Management, five each in Electronic Commerce Research and Applications, Information & Management, and Technological Forecasting & Social Change, three each in Journal of Theoretical and Applied Electronic Commerce Research, Journal of Retailing and Consumer Services, Journal of Internet Commerce, and Computers in Human Behavior, two each in Journal of Computer Information Systems, Journal of Business Ethics, SAGE Open, Internet Research, KSII Transactions on Internet and Information Systems, Information Technology & People, International Journal of Business Information Systems, Sustainability, Electronic Markets, Behavior & Information Technology, Asia Pacific Journal of Marketing and Logistics, and one article each in 24 other journals. The years of publication for the articles are: 2011 (1 article), 2012 (1), 2013 (3), 2014 (5), 2015 (6), 2016 (4), 2017 (7), 2018 (10), 2019 (24), 2020 (17), and 2021 (5).

Additional information

Notes on contributors

Anand Jeyaraj

Anand Jeyaraj is Professor of Information Systems in the Raj Soin College of Business at Wright State University and holds a PhD in Business Administration with emphasis in Information Systems. His research interests include the diffusion and adoption of information systems; success and payoff of information systems; and methodologies. His research has been published in journals such as MIS Quarterly, Management Science, Information & Management, International Journal of Information Management, Communications of the ACM, and Journal of Information Technology.

Elvira Ismagilova

Elvira Ismagilova is an Assistant Professor in Marketing at the University of Bradford, UK. She has a PhD in Business Management from Swansea University, UK. Elvira’s current research interest focuses on electronic word of mouth communications, social media marketing and consumer behavior. Elvira has published articles in several highly regarded journals such as European Journal of Marketing, Information Systems Frontiers, Industrial Marketing Management, International Journal of Information Management, and Journal of Retailing and Consumer Services. She participated and presented her research in various international and domestic conferences including British Academy of Management, Academy of Marketing, and Academy of Marketing Science.

Yassine Jadil

Yassine Jadil is a researcher in behavioral science. He received his master’s degree in Marketing from ENCG, Hassan II University of Casablanca in Morocco. He also worked as an Assistant Brand Manager of energy efficient lighting products. His research focuses on the use of Information Systems, adoption of health-related behaviors, and quantitative methods (Structural Equation Modeling; Meta-analysis). He has published in leading academic journals such as the Journal of Business Research, Environmental Research, and Internet Research.

Prianka Sarker

Prianka Sarker is a doctoral researcher at Swansea University. She graduated from Swansea University with a PhD digital marketing. Prianka obtained her bachelor’s degree from Anglia Ruskin University and her master’s degree from London South Bank University in international business management. Her research focuses on the adoption behavior of online consumers toward social commerce. Prianka has presented her research at several international conferences such as IFIP 6.11 conference on e-business, e-service and e-society (I3E), and IFIP 8.6 working conference on transfer and diffusion of IT and published in leading academic journals such as Internet Research and Information Systems Frontiers.

Nripendra P. Rana

Nripendra P. Rana is a Professor in Marketing at the College of Business and Economics at Qatar University, Doha, Qatar. He has done his MBA as well as PhD from Swansea University, UK. He has worked as Professor in Information Systems at Swansea University, UK and the Head of International Business, Marketing and Branding Research Centre and Professor in Digital Marketing at the University of Bradford in the UK. His current research interests focus primarily on adoption and diffusion of emerging ICTs, e-commerce, m-commerce, e-government and digital, social media marketing, and role of artificial intelligence on consumer decision-making and behavior.

Laurie Hughes

Laurie Hughes is a senior lecturer within the Strategic Operations group and an active member of the new Digital Futures research center at the School of Management, Swansea University, Wales, UK. He has extensive management experience in a variety of roles working within industry on numerous projects in finance, manufacturing, operations, and UK government organizations. Laurie has published across a range of technology focused research topics within leading academic journals in subjects such as: Artificial Intelligence, Blockchain, Industry 4.0, IS project failure, Supply Chain Management and Digital Marketing, that have been widely cited within the academic literature.

Yogesh K Dwivedi

Yogesh K Dwivedi is a Professor of Digital Marketing and Innovation and Founding Director of the Emerging Markets Research Centre (EMaRC) at the School of Management, Swansea University, Wales, UK. In addition, he holds a Distinguished Research Professorship at the Symbiosis Institute of Business Management (SIBM), Pune, India. Professor Dwivedi is also currently leading the International Journal of Information Management as its Editor-in-Chief. His research interests are at the interface of Information Systems and Marketing, focusing on issues related to consumer adoption and diffusion of emerging digital innovations, digital government, and digital marketing particularly in the context of emerging markets.