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Abstract
This paper raises awareness of industry's move to blend ITSM lifecycle concepts with the systems development lifecycle to foster collaboration between the silos of systems development and IT operations. Academia has an important role in integrating ITSM into traditional systems development coursework. The case of systems development is used to illustrate the types of IT service management concepts and models that can be introduced into current systems development offerings to support the focus on IT services being called for by industry today.