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Abstract
Prior studies of innovation have identified a broad array of variables that can significantly influence the probability of whether an actor will adopt an innovation. Nonetheless, with few exceptions, this research failed to analyze in any systematic manner processes by which the actor's characteristics and the actor's perceived value of an innovation affect adoption. Therefore, a conceptual model is needed for integrating the influence of the many sets of adopters (herein called actors) and innovation's variables that modulate the decision to adopt. This study represents an attempt to provide a conceptual threshold model of adoption of innovations modulated by actor's perceived value of an innovation and actor's characteristics.