Growth of the Electronic Commerce in China and India: A Comparative Study

Abstract

This article compares the growth of e-commerce in China and India by identifying factors that act as driving forces and barriers to this progress. A comparative study of Internet development in the two countries reveals that although China was connected to the Internet much later than India, it is now far ahead of its Asian rival due to the implementation of several ingenious “Golden Projects” and the rapid development of Chinese Internet infrastructure. Nevertheless, there are many shared sociocultural factors that affect the spread of their e-commerce equally. Despite many barriers, the future of e-commerce in both countries appears bright.

Keywords:

• E-commerce
• China
• India
• Internet
• drivers
• barriers

Notes