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Original Articles

Image Repair Tactics and Information Subsidies During Fraud Crises

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Pages 218-228 | Published online: 07 Apr 2009
 

Abstract

Recently, leaders of some of the most well-known global companies have been found guilty of fraud and mismanagement. This article examines 17 fraud-related and mismanagement crises through the lens of Gandy's (Citation1982) information subsidy and Benoit's (Citation1995) image repair theories. The findings show that the content of news releases posted on organizational Web sites during a crisis is being integrated into the news coverage of the crisis. Organizations most frequently use the crisis response tactics of corrective action and bolstering. Background statements and direct quotes from the online news releases are being integrated into news stories and thus provide the opportunity for the organization to tell its side of the story. Implications and applications for communication managers are discussed to help organizations manage fraud and mismanagement crises.

Notes

1Newspapers included USA Today, The New York Times, The Los Angeles Times, The St. Petersburg Times, The Washington Post, The Wall Street Journal, The Houston Chronicle, The Sacramento Bee, The Contra Costa Times, The Boston Globe, New York Newsday, The St. Louis Post-Dispatch, The Chicago Tribune, The Boston Herald, The Denver Post, The Kansas City Star, Rocky Mountain News, The Wichita Eagle, Buffalo News, The Palm Beach Post, Philadelphia Inquirer, The Pittsburgh Post-Gazette, The Dallas Morning News, Daily News, and The Hartford Courant.

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