Power-Control or Empowerment? How Women Public Relations Practitioners Make Meaning of Power

Abstract

This qualitative study examines how women public relations practitioners make meaning of power. From literature regarding power-control theory, gender, and empowerment, one research question was posed: How do women public relations practitioners make meaning of power? Results suggest that women practitioners made meaning of power as influence, relationships, knowledge and information, access, results-based credibility, and empowerment. The data extended power-control theory and scholarship regarding empowerment and uniquely added a gendered lens to the examination of power in public relations. Women practitioners actively enact influence, strategically forge relationships and gain and control information to affect their power.