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ARTICLES

Situational Theory of Publics: Exploring a Cultural Ethnocentric Bias

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Pages 93-122 | Published online: 28 Mar 2013
 

Abstract

The situational theory of publics demonstrates that stakeholders are best segmented into active publics, given their high problem recognition, low constraint recognition, and high level of involvement in an issue. This study further demonstrates that low identification with an issue is significant as the public's situational drivers are increased by a high ethnocentric bias. This argument is investigated with regard to a specific type of public: journalists. The results confirmed previous discussions of how a specific public's situational behavior might be influenced by a referent criterion representing a biased mindset of that public toward the topic.

Notes

*p < 0.05. **p < 0.001.

*p < 0.05. **p < 0.001.

*p < 0.05. **p < 0.001.

Note. GFI = Goodness of Fit Index. AGFI = Adjusted Goodnes of Fit Index. RMSEA = Root Mean Square Error of Approximation. RMR = Root Mean Square Residual. CFI = Comparative Fit Index.

*p < .050. **p < .010. ***p < .001.

Note. GFI = Goodness of Fit Index. AGFI = Adjusted Goodnes of Fit Index. RMSEA = Root Mean Square Error of Approximation. RMR = Root Mean Square Residual. CFI = Comparative Fit Index.

*p < .050. **p < .010. ***p < .001.

Note. GFI = Goodness of Fit Index. AGFI = Adjusted Goodnes of Fit Index. RMSEA = Root Mean Square Error of Approximation. RMR = Root Mean Square Residual. CFI = Comparative Fit Index.

*p < .050. **p < .010. ***p < .001.

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