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ARTICLES

Race and Inclusion in Volunteerism: Using Communication Theory to Improve Volunteer Retention

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Pages 215-234 | Published online: 28 May 2014
 

Abstract

Maintaining relationships with racially diverse audiences can challenge nonprofit organizations. Through a survey of 634 volunteers, this study examined the role of inclusion in predicting relationship quality and future volunteerism for participants of diverse racial and ethnic backgrounds, including African Americans, Asians, Caucasians, and Hispanic/Latinos. Results suggest a positive relationship between level of inclusion, relationship quality, and future volunteer intention. However, inclusion was varied among groups indicating that communication and inclusive behaviors are experienced differently for diverse audiences.

Notes

1Although the US government has improved its response rate among minority groups (US Census Bureau, 2010), the groups are still underrepresented in government data, raising questions about the accuracy of these numbers.

Numbers in parentheses are standard deviations.

2SEM statistical methodology tests the fit of data to a proposed model. The model fit indicators are judged for their degree of fit to the proposed model. A good model fit includes a Chi-square score equal or greater than .005, a nonsignificant Chi-Square, a comparative fit analysis greater than or equal to .90, a goodness of fit index score of greater than or equal to .90, a normed fit index score of greater than or equal to .90, and root mean squared error approximation of less than or equal to .05 (Raykov & Marcoulides, Citation2000).

*p < .05. **p < .01. ***p < .001.

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