Abstract
Issue and crisis: These concepts are well-understood, even though various definitions exist. A third concept, incident, is less defined. This article reports a content analysis of articles from two public relations journals (n = 67) and three prominent public relations industry publications (n = 56) to understand how incident is contextualized and applied. Findings reveal a statistically significant difference in how academic and industry publications contextualize the concept and expose a need for a formal conceptualization. Building on the results of the analysis, this article, then, argues that incident is (a) defined as a theoretical concept and pragmatic communication-management matter, (b) implemented within a continuum of organizational disruption, (c) presented as a necessary concept for greater precision for the reporting and analyzing of disruptive events, and (d) needs to be included in future scholarly research about and models of disruptive events.
Notes
1Disaster and emergency communication are also discussed within the realm of crisis communication. As distinct fields, and more centered on governmental rather than organization response to dangerous and life-threatening events, they also focus both in practice and nomenclature on threat events of significant impact (Coombs, Citation2012, pp. 54–64).