![Sample our Language & Literature journals, sign in here to start your FREE access for 14 days]({"type":"image" , "src" : "/sda/5941/TOC-Subject-Sample-2021-Language-Literature.jpg"})
Abstract
The author investigated the impact of race and expertise on source credibility ratings. A 3 (Black, White, and no portrayal of race) × 2 (technical competence; high versus low) × 2 (practical competence; high versus low) factorial design was used, with credibility ratings as the dependent variable. Credibility ratings were analyzed with a technical competence (high vs. low) × practical competence (high vs. low) × race (White, Black, no picture) between participants' factorial analysis of variance. Measures of expertise were significantly correlated with credibility ratings. Race did not play a significant role on measurement of credibility. As credibility ratings increased, the recommendation to interview the candidate also increased. Implications and recommendations were discussed.
KEYTERMS:
A previous version of this manuscript was presented at the NCA annual conference, November 2004, and portions of this manuscript were drawn from my dissertation. I thank Dr. Kim Witte for her guidance through the original conception of this work. Also, I thank Dr. Frank Boster, Dr. Mary Bresnahan, and Dr. Robbie Stewart for their contributions to the original draft of this article. Finally, I thank the Editor and Reviewers for their helpful feedback.