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Abstract
This study explores the coverage of the 2010 Commonwealth Games in India in developed and developing countries of the Commonwealth. The results show the presence of 4 prominent news frames in the international news coverage: game preparedness, cultural, athletics, and economic consequences. A comparison of news reports from developed and developing countries show a difference in frame occurrence. Developed countries differed from developing countries in highlighting deficiencies in game preparations and in the use of the sociocultural frame that highlighted India's backwardness, while developing countries focused on the athletics, particularly their athletes' successes and failures. A negative tone was more prevalent in news articles from developed countries than from developing countries. The results of the study are discussed in context of globalization, colonial history and cultural attitudes and biases.
Notes
Percentages are calculated out of 104 for developing and 144 for developed.
Percentages are calculated out of 104 for developing and 144 for developed.
In this study, third world, non-Western, and developing are used synonymously, so are the terms first world, Western, and developed.
The date and origin of the label “shame game” is uncertain. A Lexis-Nexis database search with the key words shame games and Commonwealth Games shows its first usage in the headline of a news article in The Mirror on February 2, 2010, p. 17: “Shame of the Games; Street kids at work on India stadium.” The exact phrase “shame games” later appeared in a headline of a news report in the Daily Record on March 19, 2010, p. 29: “Shame Games: Child labour scandal of Commonwealth showpiece.” This label was later used by other Western countries and also by the Indian press.