Examining academic libraries’ use of instagram

Abstract

The use of social networking sites has been significant among academic libraries. Although various studies have investigated the use of social media platforms, studies that analyze the use of Instagram by academic libraries are still limited. This study investigates and analyzes academic libraries’ Instagram posts and presents a categorization scheme to group these posts. The Cronbach α was also used as a measure to test the reliability of the categorization scheme proposed in this study. Results showed that posts of library news and information were the largest category at 29%.

Keywords:

• Academic libraries
• Instagram
• content analysis
• library news
• Instagram posts

Acknowledgments

I would also like to thank Ms. Rahmi Rahmi, Ph.D., researcher at the Department of Library and Information Science, Faculty of Humanities, Universitas Indonesia for her support.

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work is funded by Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia under Grant Hibah Penugasan Q1Q2 2019 - (NKB-0212/UN2.R3.1/HKP.05.00/2019).