Downloading New Identities: Ethnicity, Technology, and Media in the Global Greek Village

This article addresses the ways in which new media and technology contest how Greek ethnic communities in Canada are organized and structured. New technologies allow Greeks to go beyond their physical community and interface, via computer, television, or periodicals with Greeks on a global scale. I argue that current uses in media and technology signal the creation of new dimensions to Greek diasporic identity and imply stronger ties with the homeland and other diasporic communities, thus contesting traditional assimilation paradigms indicating that European ethnic groups are in the twilight of their existence. These findings suggest an increase in the application of new technologies among the first and second generations with interesting implications for our understanding of ethnic identity. I propose that the advent of high-tech forms of media in the last fifteen years has created new outlets for expressing ethnicity among those who already have some Greek ethnic consciousness. The means of acquiring social and cultural capital within diasporic communities is expanded to include these new forms of media, with implications for habitus and daily practices.

Keywords:

• Ethnicity
• Media
• Technology
• Diaspora
• Greeks