Face Masks: Their History and the Values They Communicate

Abstract

Masks, now recommended and worn by a growing proportion of the world’s population, have reflected various perceived meaning across time. This paper provides a brief history of the socio-cultural perceptions attached to wearing a mask by surveying how masks were perceived in ancient Greece and Rome, the origins of medical masks, and the ascribed socio-cultural meaning of masks during the COVID-19 pandemic. The use of a mask has historically diverse perceived meanings; currently, wearing a mask communicates a bipolar socio-cultural meaning and a nuanced, divisive symbology. To some, masks communicate a belief in medical science and a desire to protect one’s neighbor from contagion. To others, a mask communicates oppression, government overreach, and a skepticism toward established scientific principles. It is the mask’s ability to signal a deception, or extrapolated more broadly, a value system, that is highly relevant to current public health guidelines encouraging mask use to decrease the transmission of SARS-CoV-2, the novel coronavirus responsible for the COVID-19 pandemic. Public health officials and providers should utilize evidence-based health communication strategies when findings warrant a reversed recommendation of a symbol (such as masks) with a legacy of socio-cultural underpinnings that are deep-seated, complex, and emotional.

Declarations of Interest Statement

The authors have no financial or non-financial conflicts of interest to disclose.

Additional information

Funding

John David Ike received support for this publication from the VA Office of Academic Affiliations through the VA National Clinician Scholars Program and the University of Michigan Department of Medicine. The contents do not represent the views of the U.S. Department of Veterans Affairs or the United States Government.