Intentions to Seek Information about E-Cigarettes: Perceived Risk, Efficacy, and Smoking Identity

Abstract

While e-cigarette use increases in the US., people’s knowledge about e-cigarettes is limited. Information seeking may influence people’s knowledge about e-cigarettes. Using the risk perception attitude framework and the identity theory, this study examined if U.S. adult current smokers (n = 1,841) differing in perceived efficacy of switching completely to e-cigarettes, perceived risk of cigarette smoking, and smoking identity report different levels of intentions to seek information about e-cigarettes. Results revealed that smokers with high perceived risk of smoking and perceived efficacy about switching completely to e-cigarettes (responsive group) reported strongest intentions to seek information about e-cigarettes (M = 5.41 on a 1–7 scale), followed by the group having low smoking risk perceptions and high e-cigarette efficacy beliefs (proactive group; M = 4.58), the group having high smoking risk perceptions and low e-cigarette efficacy beliefs (avoidance group; M = 3.18), and the group low on both factors (indifference group; M = 2.76). The differences between responsive group and proactive, avoidance, and indifference groups were greater among smokers with high (M_diff = 6.14) vs. low (M_diff = 5.27) smoking identity. Theoretical and practical implications of the findings are discussed.

Disclosure statement

No potential competing interest was reported by the authors.

Additional information

Funding

The data collection was conducted at Georgia State University and was supported by the National Institute on Drug Abuse of the National Institutes of Health (NIH) and Food and Drug Administration (FDA) Center for Tobacco Products under Grant [P50DA036128]. The content is solely the responsibility of the authors and does not necessarily represent the official views of NIH or FDA.