Social Media Use in the Context of Drinking Onset: The Mutual Influences of Social Media Effects and Selectivity

Abstract

The article aims to provide a profound understanding of the multifaceted role of adolescents’ social media use in the context of drinking onset. It differentiates between exposure and sharing effects from social media content on drinking behavior and, conversely, exposure to and sharing of alcohol-related content due to drinking in the initiation phase of regular alcohol consumption. We tested our hypotheses based on a two-wave survey among adolescents aged 13 to 17 and focused on those who had not yet been regular drinkers at the first wave of data collection (n = 406). Based on a cross-lagged panel model, we found that exposure to alcohol-related content (exposure effect) as well as the sharing of such content (sharing effect) affected drinking behavior, and that drinking behavior resulted in the sharing of alcohol-related content on social media (selective sharing). We discuss a self-concept verification spiral at the individual level and a social influence spiral at the social level to assess possible risk-reinforcing dynamics.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Notes

¹ Identity and self-concept are often used interchangeably in literature; the present paper refers to identity as personal characteristics, roles, and social group memberships that define who one is and self-concept as an individual’s cognitive representations of him or herself, including beliefs and attitudes (Oyserman, Elmore, & Smith, 2014).

² We additionally controlled for causal influences between exposure to and sharing of alcohol-related content.

³ CFI = comparative fit index; SRMR = standardized root mean squared residual; RMSEA = root mean square error of approximation

⁴ Between-person variance of exposure to alcohol-related content: 63%; within-person variance of exposure to alcohol-related content: 37%.

Additional information

Funding

This work was supported by the Tobacco Control Fund TCF c/o Federal Office of Public Health FOPH [19.000333].