Guest Editors’ Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership

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Additional information

Notes on contributors

Eleonora Pantano

ELEONORA PANTANO ([email protected]; corresponding author) is a senior lecturer in marketing at Middlesex University London. She holds a Ph.D. in psychology of programming and artificial intelligence. Her research explores marketing management and addresses mainly consumers’ acceptance of new services and customer experience in modern and traditional retail formats, design of new customer solutions in retail industry, implementation of new business and retail models in terms of innovation and technology management, and success factors of innovation management with emphasis on retail industry. Her findings appear in numerous journals, including Tourism Management, Computers in Human Behavior, and International Journal of Information Management.

Constantinos-Vasilios Priporas

CONSTANTINOS-VASILIOS PRIPORAS ([email protected]) is a senior lecturer in marketing at Middlesex University London. His research interests include consumer behavior and strategic marketing with a principal emphasis on tourism, retailing, and food services. He has published in academic journals and conference proceedings, including Tourism Management, Journal of Travel Research, Computers in Human Behavior, International Marketing Review, Services Industries Journal, and others. He is a member of the editorial board of the Journal of Customer Behavior and has acted as a guest editor, reviewer, and track chair in academic journals and conferences.

Daniel Baier

DANIEL BAIER ([email protected]) is a professor of innovation and dialogue marketing at the University of Bayreuth, Germany. His research interests lie in market-oriented design of products and services, adoption and diffusion of new products and services, multivariate statistics, and data and web mining. He studied computer science at the University of Karlsruhe, where he also completed his dissertation and habilitation in business administration. He has published in Advances in Data Analysis and Classification, Annals of Operations Research, Creativity and Innovation Management, International Journal of Information Management, Journal of Econometrics, and others.