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Abstract
This article suggests that, in a world emerging in and through mediation, branded sex bloggers and portals become (re)mediators of queer and feminist politics. It examines the websites of two porn production companies, Nofauxxx and Furry Girl, and analyses how they respond to older media forms, re-articulate long-standing debates about pornography in new mediated environments, and re-signify the pornographic object. Key in this process is the circulation of “authenticity,” “real bodies,” and “diversity” discourses. Through this circulation, sex blogger/brand portals mediate models of queer and feminist political engagement entrenched with notions of digital networks and free markets more generally.
Notes
1. “Web 2.0” is a term that usually refers to wikis, social networking platforms, weblogs, and other user-generated content. It is, however, not unproblematic. As Caroline Bassett (Citation2008) has argued, it is both a descriptive and a performative model, in the sense that it guides certain ways of mapping contemporary convergence.
2. Other sites by FurryGirl include Cocksexual: Strapons, EroticRed: Menstruation, and the store The Sensual Vegan.
3. This is not to say that NoFauxxx offers something radically different—other sites like the Crash Pad Series, featuring primarily dykes but increasingly “today's blurred gender lines and fluid sexualities,” follow similar marketing tactics.