https://orcid.org/0000-0002-6629-5740
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ABSTRACT
This study explores audiobook user motivations using the Uses and Gratifications theory with an online survey of 368 users in India. Six motivations were identified: Relaxed entertainment, Companionship, Convenience, Multitasking, Storytelling, and Diversion. Age and gender differences were observed, with younger and female users showing greater inclination. All motivations, except storytelling, transportation, and diversion, predicted audiobook listening. Relaxed entertainment, companionship, convenience, and storytelling were significant predictors of user affinity. All six motivations positively influenced user satisfaction. Implications for theory and practice were discussed.
Supplementary material
Supplemental data for this article can be accessed online at https://doi.org/10.1080/10904018.2024.2382288
Disclosure Statement
No potential conflict of interest was reported by the author(s).