Abstract
Increasing numbers of states are in the process of passing laws requiring all new parents to receive educational materials to prevent shaken baby syndrome (SBS). These laws create powerful opportunities to reach large numbers of families with an important prevention effort. Results from the effort to raise SBS awareness described here indicate that not only is the content of SBS prevention (e.g., consequences of shaking; emotion regulation/coping skills; safety planning) an important consideration; so too is the approach any given prevention program utilizes. By incorporating social work theory on family-centered practice, social workers, home visitors, and other prevention professionals strengthen the likelihood of having a meaningful impact on caregivers' safe strategies for coping with the frustrations of caring for an infant.