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Abstract
Building on the GLOBE study of cultural values, this article explores the impact of societal culture on organizational social media use. The analysis reported in this article is based on data collected from the Fortune Global 500 organizations regarding their use of six different types of external social media. The results of the analysis indicate that societal culture has to be considered an important factor for organizational social media use.
Notes
2. 1 The GLOBE study provides two sets of results for each cultural dimension: for “values” and for “practices.” The values refer to what members of a societal culture consider to be right, true, or appropriate. The practices refer to the extent to which the values are actually implemented in social institutions. Organizations might have reasons to act differently from cultural values due to other reasons at the organizational level (e.g., global competition). We considered that the values better represented the actual societal culture. Hence, we used the values. However, regression results for practices were nearly identical to the results for values.
Additional information
Notes on contributors
Daniel Schlagwein
Dr. Daniel Schlagwein is a Lecturer (assistant professor) at the Australian School of Business, University of New South Wales in Sydney. Daniel received a Masters and a PhD in Information Systems from the University of Cologne. Prior to joining academia, he was a consultant at Vodafone. Daniel’s research interest is on crowdsourcing, open innovation, and enterprise social software. His research has been accepted and presented at Journal of Organizational Computing and Electronic Commerce, International Conference on Information Systems, Academy of Management Annual Meeting, European Conference on Information Systems, and has been picked up by the media (e.g., Sky News Business Channel). Daniel is organizing the track on “Openness and IT” at the European Conference on Information Systems (2013, 2014).
Pattarawan Prasarnphanich
Dr. Pattarawan Prasarnphanich is a faculty member at Sasin Graduate Institute of Business Administration of Chulalongkorn University and a Certified Information Systems Auditor (CISA). Prior to joining Sasin, she was assistant professor of Information Systems at the City University of Hong Kong. She received a PhD in Management Information Systems from the University of Memphis, an MBA (Decision Sciences) from Virginia Commonwealth University, and a BS in Statistics from Chulalongkorn University. Her research interests include IT Governance, Information System Strategy, Electronic Commerce, Knowledge Management, and Collaboration Technology. She has published research articles in journals such as Decision Sciences, Communications of the ACM, IEEE Transactions on Engineering Management, and Journal of Computer Information Systems.