Abstract
This research examines the characteristics and economic effects of small tourism businesses in the context of pro-poor tourism development. The sample came from a survey in rural Guangxi, China. A large majority of the businesses were micro in scale, newly established, and run by couples. Business-owners had a low level of educational attainment, but had rich relevant work experience. The economic contribution of the business to the owner and the owner's family was substantial and well recognized. Implications were drawn for future research.