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Abstract
With increasing concern for the environment, there has been a strong interest in ecotourism in Hong Kong, culminating in the opening of the Hong Kong Wetland Park (HKWP) by the local government in 2005. Since the HKWP uses various on-site interpretive services to help to convey education and conservation messages on environmental issues, through the use of a recent survey this paper aims to examine and analyze their use and effectiveness in achieving the intended purpose. The questionnaire was completed by 206 visitors and reveals that experiential facilities, interpretive signs and exhibition materials are the three most frequently used services. Although guided interpretive tours have received the highest satisfaction rating and are considered the most effective means of conveying educational and conservation messages, the survey found that this service is still unknown to many visitors and more public exposure is recommended. Interestingly, in terms of the goal of the wetland park's ability to convey an educational message to its patrons, the survey has also found a significant difference in success rate between visitors with a desire for knowledge and visitors merely enjoying a leisurely activity.