Effects of Employees' Uniform on Company Image and Employees' Self-perceptions and Customers' Perceptions

Abstract

The purpose of the study is to investigate how different styles of employee uniforms affect customers' perceptions of the hotel image and employees' self-perceptions. The results of the study indicated a significant relationship between uniforms and employees' job performance. Significance also existed between employees' job satisfaction and styles of uniform. A significant relationship between styles of uniform and customers' perception of employee performance was found as well.

Keywords:

• hotel employee uniform
• hotel image
• hotel employee and customer perceptions

Acknowledgements

Special appreciation is extended to Bonnie Rice at California State University, Long Beach, for her professional editorial work.