Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior

Abstract

Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the model of goal-directed behavior (MGB). The results indicate that the MGB is a powerful framework for explaining overseas travel behavior and that gender plays a critical role during the decision-making process. Both theoretical and practical implications are discussed in the discussion section.

Keywords:

• overseas travel
• gender difference
• model of goal-directed behavior

Acknowledgment

This work was supported by a post-doctoral fellowship grant from the Kyung Hee University in 2011 (KHU- 20110701).

Notes