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Articles

Ecotourists’ Motivation and Revisit Intention: A Case Study of Restored Ecological Parks in South Korea

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Pages 1327-1344 | Published online: 22 Nov 2013
 

Abstract

This study is designed to use functional theory to identify ecotourists' motivations in relation to their intention to revisit restored ecological parks. The sample was obtained from individuals who visited the Jeju Ollegil, which was once left barren and hampered farmers from accessing their farms. The results demonstrate that functional theory in the context of ecotourism is valid, indicating that ecotourists' intentions to revisit restored ecological parks are influenced by a variety of motivating functions. Additionally, ecotourists' travel preferences and perceptions of restoration are determined, and tourism marketing implications are discussed.

Acknowledgement

This research was supported by a Research Grant from Sangmyung University.

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