Measuring Employee's Creativity: A New Theoretical Model and Empirical Study for Tourism Industry

Abstract

Based on the componential theory of creativity, this research built and tested a new theoretical model that links the 4P model (people, product, place, and process) with creativity via several intervening variables. Survey data and two-step structural equation modeling were used to evaluate a sample of 338 employees surveyed from 57 tourism and hospitality organizations in Taiwan. As anticipated, we found that people (e.g. personality) positively affected place (e.g. organizational environment and participation) and creative process (e.g. data collection, idea generation, and confirmation), which in turn influenced product outputs of creativity and satisfaction.

Key words:

• creativity
• place
• product
• process
• people

Acknowledgements

The authors would like to thank anonymous reviewers for useful suggestions and the Ministry of Science and Technology of Taiwan for financial support (Grant number: MOST101-2511-S-158-001-MY3).