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Abstract
The objective of this study was to identify the hypothesized relationships amongst emotional experience, cognition, and behavioural intention in battlefield tourism. A face-to-face questionnaire survey was administered and 655 valid questionnaires were collected at heritage site related to the Sino-French War in Keelung, Taiwan. The results revealed significant positive relationships between emotional experience and cognition as well as between cognition and behavioural intention. Structural equation modelling verified that cognition fully mediated the effects of emotional experience on behavioural intention. Moreover, this study suggests that cognition may be an accurate predictor of behavioural intention, particularly in regard to battlefield tourism.