The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention

ABSTRACT

Focusing on golf tourism in Hainan Province, this study examined the relationship between place attachment, golf tourism destination image, and revisit intention of golf tourists. Data were obtained using questionnaires distributed to golf tourists in Hainan Province, China in 2016. Survey data from 218 tourists indicated that destination image was positively related to place attachment. Moreover, place attachment mediated the relationship between destination image and revisit intention. Implications of these findings for golf tourism marketing strategies as well as future research directions are discussed.

KEYWORDS:

• Place attachment
• golf tourism
• destination image
• revisit intention
• golf industry
• golf tourist

Disclosure statement

No potential conflict of interest was reported by the authors.