Perception of tourism development and subjective happiness of residents in Mashhad, Iran

ABSTRACT

Tourism development affects various aspects of a populace’s life, such as environmental, social, economic, and other areas. This study examines the effect of perceived tourism development on subjective happiness and quality of life among residents of Mashhad City, Iran. A sample size of 384 residents completed a survey. Data analysis was performed using WarpPLS. Results indicated that tourism development had an effect on the residents’ subjective happiness and quality of life (QOL) and the effects of social and micro economic factors on the residents’ subjective happiness and the effects of cultural, environmental, and macroeconomic factors on the resident’s QOL.

KEYWORDS:

• Quality of life
• tourism development
• subjective happiness
• resident’s perception

Disclosure statement

This study supported by the Vice President for Research and Technology of Ferdowsi University of Mashhad by no 46748.