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ABSTRACT
The aim of this research is to investigate how spiritual retreat tourism influences tourist satisfaction and intention to revisit a destination. A quantitative approach was employed and a self-administered survey was used to collect data. A multiple regression analysis was used to analyze data. The results revealed that push factors including novelty, relaxation, transcendence, self-esteem, physical appearance and escape influence spiritual retreat tourist satisfaction; while pull factors, especially authentic experiences, natural settings, peaceful atmosphere, far from the usual places and historical significance, influence spiritual retreat tourist satisfaction, in turn leading to intention to revisit the same destination.
KEYWORDS:
- Spiritual retreat tourism
- push and pull motivation
- spiritual retreat tourist satisfaction
- tourist intention to revisit
- health wellness tourism
- Asia Pacific tourism development
- spiritual retreat tourist behaviour
- health and well-being travel
- destination development for wellness tourism
- spiritual retreat in Thailand
Disclosure statement
No potential conflict of interest was reported by the author.