An evaluation of recreational benefits and tribal tourism development for aboriginal villages after post-disaster reconstruction - a case study of Taiwan

ABSTRACT

This study investigates two sites suffering severe damage from typhoon Morakot. It utilizes the travel cost method to measure the average recreational benefits of compensation variation and equivalent variation per person, and it evaluates whether there are causal relationships among tourists’ recreational experiences, perceived values, and revisit intentions. The outcomes demonstrate that most tourists assign high recreational values to natural and socio-cultural resources. However, a further analysis of the tangible benefits indicates that the amount of income received remains low. Tourists have difficulties nurturing an immediate revisit intention here, even when they are satisfied with their experiences.

KEYWORDS:

• Ecotourism
• aboriginal communities
• recreational benefits
• revisit intention
• willing to pay
• post-disaster reconstruction
• travel cost method
• tourist destination
• sustainability
• natural disaster

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Shou-Tsung Wu http://orcid.org/0000-0001-8534-8951

Yeong-Shyang Chen http://orcid.org/0000-0001-9269-3649

Additional information

Funding

This work was supported by the Ministry of Science and Technology (Taiwan) under [grant number 105-2410-H-158-010].