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ABSTRACT
Agritourism cannot only offer recreational activities to tourists, but can also preserve and display intangible and tangible agricultural heritage. This research investigates four objectives (1) exploring the tendencies of tourists towards organizing agri-tours; (2) investigating the tendencies of tourists towards intangible and tangible agricultural heritage; (3) determining the priority of tangible and intangible agricultural heritage from the tourists’ perspective; and (4) analysing the mean difference between tangible and intangible agricultural heritage from the perspective of tourists. The results revealed that tourists are interested in agri-tours and both tangible and intangible agricultural heritage. Lastly, the results allow us to conclude that from the tourists’ perspective, there is no difference between intangible agricultural heritage and tangible agricultural heritage.
Disclosure statement
No potential conflict of interest was reported by the authors.