ABSTRACT
This study examined Chinese cigar tourists’ motivations for visiting Cuba. Six push factors and five pull factors were identified using a push–pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of 348 Chinese cigar tourists. Hierarchical regression analysis revealed that unique experience seeking (a push factor) and destination-specific attractions and socialistic nostalgia (pull factors) predicted revisit intention; socialistic nostalgia also predicted willingness to recommend. Destination familiarity was found to influence revisit intention but not willingness to recommend. Personal values appeared unrelated to tourist loyalty.
Acknowledgement
Dr. Jun Wen is the leading author for the paper with support from co-author Professor Sam Huang. Specifically, Dr. Jun Wen collected the data and wrote the first draft of the paper; Professor Huang reviewed, modified and edited the paper. A rough estimation of the work would be 60:40.
Disclosure statement
No potential conflict of interest was reported by the authors.