Will “The spirit of discovery” lead Wharf Hotels to become a preferred international hotel brand?

ABSTRACT

The case presents the background of the Wharf Hotels (WH) and its two brands, namely, Niccolo Hotels and Marco Polo Hotels. This case discusses the various initiatives that Dr. Jennifer Cronin, President of WH, and her Executive Committee have rolled out in marketing, human resources and business development since Dr. Cronin became President. Moreover, the challenges faced by WH and the available opportunities are identified. Based on the information presented in this case, students can assess whether WH has the resources and capability to build sustainable competitive advantages to transform into a preferred international hotel brand among its important stakeholders.

KEYWORDS:

• Growth strategy
• hotel branding
• hotel development
• leadership
• stakeholders
• talent development

Disclosure statement

No potential conflict of interest was reported by the author(s).