Discovering tourist preference for electing destinations: a pattern mining based approach

ABSTRACT

Awareness and access to information on travel benefits may bear importance for tourist preference in selecting popular destination. Tourism businesses are continuously exploring to improve their competitive advantage and offering an effective method for assisting tourist in electing their preferred destinations. However, current studies are still at an emergent stage. This paper presents a tourists preferences dataset and introduces preference pattern mining (PPM) method as a solution framework for discovering tourist spots. Our PPM method finds and validates the most active tourist hot spots from tourist preferences dataset. The proposed framework facilitates an unbiased approach for optimal tourism destination management in tourism-friendly countries.

KEYWORDS:

• Destination spots
• tourist preference
• pattern mining
• tourism management
• destination management
• tourist behaviour

Disclosure statement

No potential conflict of interest was reported by the author(s).