Investigating how girlfriend getaway travel experiences influence female travellers to come back

ABSTRACT

This study aims to determine Girlfriend Getaway (GGA) travel experiences and their effects on travel satisfaction and revisit intention. It derives five dimensions of the GGA travel experience (happiness, escapism, personal enrichment, leisureliness, and sense of connection) from the literature. The results of 278 female travellers in Macao indicate that all dimensions significantly affect satisfaction, whereas happiness, leisureliness, and sense of connection significantly affect revisit intention. Happiness has the greatest effect on the revisit intention, while sense of connection has the greatest effect on satisfaction. This study contributes to GGA research by determining the dimensions of the GGA travel experience.

KEYWORDS:

• Girlfriend getaway
• travel satisfaction
• female tourist experience
• revisit intention
• come back

Disclosure statement

No potential conflict of interest was reported by the author(s).