https://orcid.org/0000-0002-4292-7328
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ABSTRACT
By collecting the daily visit data of each 5A scenic spot in China from January 1 to March 31, 2020, this paper adopted a two-way fixed-effects model to calibrate the effects of government restriction and risk perception during the pandemic. Results show that a 1% increase in government restriction level led to a 0.806% decrease in daily tourist attraction demand, while a 1% rise in individuals’ risk perception resulted in a 0.084% decline. The extent of these declines moderated by factors such as GDP, population density, urbanization rate, and attraction type. The implications of these findings are discussed.
Acknowledgments
An earlier version of the manuscript was presented at the 20th APacCHRIE Conference, 23–25 May 2022, Kuala Lumpur, Malaysia, and the abstract in that version appeared in the conference proceedings. The authors would like to thank comments and suggestions from participants in the conference, the editors and anonymous reviewers that improved the paper.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 5A tourist attractions are the highest level of tourist attraction certified by the China’s Ministry of Culture and Tourism, followed by certification levels of 4A, 3A, 2A, and A. In 2007, 66 tourist spots were certificated as the first batch of 5A tourist attraction. By August 1, 2020, a total of 280 scenic spots had been certificated as China's National 5A scenic spots. To be certificated as a 5A scenic spot, an attraction needs to meet the criteria that contains transportation, guides, sanitation, safety, tourist arrivals, amenities, management, and so on. See: http://zwgk.mct.gov.cn/zfxxgkml/zcfg/gfxwj/202012/t20201204_906214.html