ABSTRACT
Evolutionary psychology offers new potential to understand the motivation of tourists visiting dark sites. This study first identified four fundamental motives (kin care, exploration, affiliation, and status) related to dark tourism contexts, and then examined their relationships with proximal motives and disaster perception. Results found that fundamental motives positively affected corresponding proximate motives and mediated the relationships between disaster perception and proximate motives, and gender and prior experience had moderating effects. This study contributes to better understanding the fundamental psychological mechanisms of tourists visiting dark sites and has some practical implications for these sites' marketing and management.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Author statement
Qijie Jiang: funding acquisition, data curation, formal analysis, investigation, software, and original draft.
Scott McCabe: conceptualization, methodology, project administration, resources, supervision, review, and editing.