The destiny of an underdeveloped rural destination: an ethnographic research approach

ABSTRACT

This study explores the tourism behavior of an underdeveloped destination-Yozgat located in Turkey using different techniques of ethnographic research approach. We use longitudinal data, gathered sequentially from the same place over time for the data analysis. Three main factors (18 themes including 58 indicators) that identify characteristics of an underdeveloped destination are determined and illustrated. The research outputs will aid scholars and destination practitioners in understanding such a destination characteristic.

KEYWORDS:

• Destination development‌
• tourism behaviors
• rural destination
• ethnography
• Yozgat

Acknowledgment

We would like to thank all the district municipalities, district governorships and local people who helped us during the field research. We would also like to thank Yozgat Bozok University for providing transportation to the districts in some years.

Disclosure statement

No potential conflict of interest was reported by the author(s).