Simulation-Based Learning Acceptance Model (SBL-AM): Expanding the Technology Acceptance Model (TAM) into Hospitality Education

ABSTRACT

This empirical study investigated hospitality management students’ perceptions of simulation-based learning within the framework of the technology acceptance model (TAM). To assess participants’ perceptions of simulation-based learning (SBL), a questionnaire was formulated based on prior research to address computer self-efficacy (CSE), perceived ease of use (PEU), Perceived usefulness (PU), attitude (A), intention to use (IU), and frequency of use (FU). Roughly 805 participants from the U.S. and Canada took part in this study. Collected data were analyzed using SmartPLS; results revealed that CSE is a significant predictor of PEU and PU. Study outcome further illustrated that PEU has a significant impact on PU, A, and FU. Also, IU is directly influenced by PU and A. Theoretical and practical implications are also included in this study.

KEYWORDS:

• Simulation-based learning
• technology acceptance model (TAM)
• hospitality education
• online education
• simulation
• video game learning

Disclosure Statement

No potential conflict of interest was reported by the author(s).