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Articles

Improvisational Capabilities in e-Commerce Adoption: A Multiyear Comparison

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Pages 48-66 | Published online: 31 Mar 2015
 

Abstract

Electronic commerce is changing the way firms conduct business. Since the market of electronic commerce has grown exponentially but changes constantly, firms have no choice but to act when faced with uncertainty. This study applies the organizational information processing theory to investigate if the fit between the firms’ outside environment and inside ability enhance business performance, which is electronic commerce processing needs and electronic commerce processing capability. More precisely, the mediation effects of improvisational capabilities were examined, for the fit concept, on performance. A three-year data sample from a survey completed by the chief information officer or a senior information systems manager from the largest 5,000 corporations in Taiwan is analyzed. The results indicate that e-commerce processing needs positively affect improvisational capabilities, which then spurs internal processes performance, encourages learning and growth, elevates customer satisfaction, and increases financial performance.

Notes

1. 1.The objective of Business and Information Technologies project is to investigate the impact of new information technologies on business practices and industry structure, is leading by researchers at UCLA Anderson School of Management (Karmarkar & Vabdaba, Citation2004).

Additional information

Notes on contributors

Hsien-Lee Tseng

Hsien-Lee Tseng obtained a PhD in public administration management at National Sun Yat-sen University, Taiwan and is a research fellow in Taiwan E-Governance Research Center (TEG). Major research interests include decision analysis, technology management, and application of big data.

Ya-Ching Lee

Ya-Ching Lee obtained a PhD in telecommunications from Indiana University at Bloomington, USA, and is an associate professor at the Institute of Marketing Communication, National Sun Yat-sen University. Major research interests include media management, technology adoption, and electronic commerce marketing.

Pin-Yu Chu

Pin-Yu Chu obtained a PhD in engineering-economic systems at Stanford University, USA, and is a professor in the Department of Public Administration, National Chengchi University (she joined the BIT research when she was a professor at the Institute of Public affairs, NSYSU). Her major research covers decision analysis, conflict management, and development and management of technology.

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